Incorporating Data Analytics and Related Accounting Careers into a Sophomore Level Accounting Class-Incorporating Data Analytics and Related Accounting Careers into a Sophomore Level Accounting Class

Video Transcription

Video Summary

This webinar, marking the American Accounting Association's 100th session, featured discussions led by Christine Cheng and Joni Fisher. The focus was on integrating data analytics into sophomore-level accounting courses, an initiative underscored by the need to prepare students for evolving demands in the accounting profession.<br /><br />Christine showcased how data analytics can be woven into the curriculum, highlighting the development of programs at the University of Mississippi. The university has advanced by integrating data analytics into their master's degrees in accountancy and taxation since 2018. These programs include data analytics electives and pre-semester tools classes that ensure students are well-versed in relevant technologies and methodologies.<br /><br />A significant challenge addressed was the disparity in students' technological proficiency, particularly in tools like Excel. Christine emphasized the need for foundational technological skills at the undergraduate level. This led to the introduction of data analytics projects that blend critical accounting knowledge with practical analytics application, illustrating the concepts beyond rote memorization.<br /><br />The session also highlighted resources from the EY Academic Resource Center (EYARC), which provides free educational materials to educators. Johnny Fisher guided attendees on how to access these resources, which are aimed at enhancing the teaching of contemporary issues like data analytics and sustainability.<br /><br />In conclusion, the presentation underscored the importance of exposing accounting students to data analytics early in their education, allowing for a deeper understanding and application of accounting principles in diverse professional contexts.

Keywords

American Accounting Association

data analytics

sophomore-level accounting courses

Christine Chang

Johnny Fisher

University of Mississippi

technological proficiency

EY Academic Resource Center

accounting education

data analytics projects