To receive CPE credit, you will need to answer 5 quiz questions throughout the webinar presentation, for which you will get feedback. At the end of the module, you will need to answer an 8 question post exam with a passing grade of 75% to receive CPE credit.

In completing and passing the final exam you will receive a certificate of completion by email.

In order to receive your CPE certificate you will need to login to your AAA Member Dashboard and follow the instructions below:

1). Visit https://my.aaahq.org/My-Account/My-Education and log in if prompted.
2). Under My Education Credits click on each Field of Study per Meeting, and will be able to view, download and print each certificate for your records.

If you need any assistance logging in, please contact info@aaahq.org.

Thank you for being a AAA member!

Research impact is difficult to define but nevertheless important to be able to convey. We may want to convey the impact of specific publications, of an individual’s body of scholarly work, or of a collective department in a research area to our academic colleagues, our institutions, to local practitioners or to the broader community. Among other topics, this webinar will focus on translating academic findings and conclusions to those that resonate with general business audiences, tailoring a research paper pitch to journalists, connecting with college media relations staff, and preparing for media appearances. It will also introduce AAA media resources and the AAA’s approach to (and results of) highlighting journal articles within and beyond the accounting sphere.

Learning objective: Upon completion of this session, participants will be able to effectively translate academic research for business audiences by accurately summarizing key findings, adapting technical terminology, developing communication strategies, and constructing business-focused presentations or reports that convey practical implications for decision-making.

Presenters
Moderator: Karen Osterheld, AAA
Speaker: Pat Kelly, Providence College
Speaker: Francine McKenna, University of Pennsylvania - Wharton
Speaker: David Twiddy, AAA

Field of Study: Communications & Marketing
CPE Information: 1.6 CH
Program Level: Basic
Prerequisites: None
Advance Preparation: None
Delivery Method: QAS Self-Study