Translating your Research Impact for the Business Media: Story at 11-Translating your Research

Video Transcription

Video Summary

This webinar "Translating Your Research Impact for the Business Media" features insights from Pat Kelly, a professor at Providence College, Francine McKenna, a journalist and lecturer at Wharton, and Dave Twiddy from the American Accounting Association (AAA). They discussed strategies for academics to communicate their research effectively to a broader audience through media.<br /><br />Pat Kelly emphasized the importance of translating academic research, particularly on public interest topics like ethics and gambling, into media-friendly formats. He highlighted the role of the Media Relations Office in facilitating media outreach and shared his journey of becoming a media go-to expert.<br /><br />Francine McKenna offered insights from a journalist's perspective on how academics can become valuable media sources. She emphasized the significance of having policy-oriented and newsworthy research. McKenna advised academics to be proactive and responsive to journalists by providing unique insights and being readily available for quotes. She also cautioned against mass emailing journalists, advocating for targeted and meaningful engagement instead.<br /><br />Dave Twiddy discussed AAA's efforts to enhance the visibility of academic research through press releases and podcasts. He explained that AAA identifies articles with broader public relevance and disseminates them to millions of potential readers. Twiddy also mentioned upcoming initiatives like a practitioner advisory board to bridge academia and practice.<br /><br />The session underscored the importance of academics leveraging media to amplify their research's societal impact and provided practical tips on engaging with journalists and media outlets effectively.

Keywords

academic research

media outreach

public interest

media-friendly formats

journalist engagement

press releases

podcasts

societal impact

practitioner advisory board

research visibility