GenAI Enhanced Professionalism Framework and Competency Matrix-EY Academic Resource Center (EYARC) GenAI Enhanced Professionalism Framework and Competency Matrix

Video Transcription

Video Summary

The webinar introduces new, free teaching resources from the EY Academic Resource Center (EYARC) to help accounting educators prepare students for rapid workplace transformation driven by generative AI. Joni Fisher (EYARC Director) emphasizes that all materials are free for faculty and students (paper cases require leaving EY branding) and encourages questions via chat.

Scott presents the “EYARC Gen AI Enhanced Professionalism Framework,” motivated by industry leaders’ warnings that AI skills are becoming essential for employability. The framework has four pillars—understanding GenAI capabilities and limitations; using GenAI effectively in human–AI work and automation; critically evaluating AI inputs/outputs; and using GenAI responsibly and ethically—supported by a foundation of “soft skills” (communication, creativity, adaptability, curiosity, leadership) highlighted in World Economic Forum job-skill forecasts.

Margaret explains an accompanying competency matrix and curriculum map, defining three proficiency levels (awareness, working knowledge, mastery) for most competencies, while expecting all students to understand ethics (privacy, IP, bias, accountability). She notes growing case offerings aligned to specific courses and competencies.

David demos the EYARC websites: a searchable catalog (eyarc.site) and the interactive “EYARC Experience” platform (experience.eyarc.site), which integrates with LMS gradebooks via CSV export and course codes. He showcases interactive modules (Intro to GenAI, Prompt Engineering, Ethics, Advanced Topics), deepfake/financial misinformation activities, AI-driven client interview simulations for tax/audit, and even game-like audit inventory observation. The team plans frequent additions (agents, vibe coding, soft-skills practice) and invites faculty suggestions and broader adoption.

Keywords

EY Academic Resource Center

EYARC

accounting education

generative AI

GenAI Enhanced Professionalism Framework

prompt engineering

AI ethics

competency matrix

curriculum mapping

interactive learning modules